We use social media in 2 ways:
As an added channel for prospecting, and we do this mainly through LinkedIn. We first create an account under the domain we’re using for your emails. We then connect with prospects we find online. These can include additional possible influencers within your target companies and potential additional leads that are not part of your campaign list.
An additional channel to reinforce the touch points we’ve made through email and calling. We create a profile under your company (or manage an existing account) on LinkedIn and use it to build connections. From these connections, we're able to send messages to potential prospects we are not able to reach via e-mail.