Like the other channels in your campaign, email is used primarily as a prospecting tool. We send out initial emails designed to identify prospects most likely experiencing the pain points that your product or solution is designed to address. We use email as initial touch points before engaging prospects through live conversations. Prospects' actions in response to these emails form the basis for the next steps we take in your campaign. Email opens, click-throughs, and replies serve as cues for our agents to contact prospects via phone call.
We craft email messages that drive opens and replies, making sure that the emails reach a relevant audience in your target market